Software that thinks
like your users
Moonwhisk builds neuroadaptive UI infrastructure so products can serve ADHD, autistic and mixed-neuro audiences without being rebuilt.
UK company · Solo founder · Research-aligned with (EAA/W3C/WCAG 2.2)
Problem & Opportunity
The Problem
Neurodiversity is now mainstream, but most digital products still assume one cognitive profile.
Standards like WCAG 2.2 and W3C's Cognitive Accessibility guidance exist, but teams struggle to operationalise them inside real apps.
The result: people with ADHD, autism and other neurodivergent profiles face unnecessary friction every day, whilst developers lack the tools to build better experiences efficiently.
The Opportunity
Moonwhisk turns those guidelines into patterns, tokens and SDKs that developers can actually ship.
The European Accessibility Act (June 2025) and similar legislative moves make accessibility commercially relevant across the continent.
Companies that build neuroinclusive products now will lead the next decade of digital experience. Moonwhisk provides the infrastructure to make that happen.
The Concept
Neuroadaptive infrastructure for modern web applications
Adaptive engine
Applies cognitive-friendly patterns: chunking, predictable navigation, low-stim variants, inline help.
Source: W3C COGA 'Making content usable…'
Developer SDK
React / Vite-first. Add adaptive behaviour without redesigning whole screens.
Drop-in components with full TypeScript support
Pattern governance
Aligned with WCAG 2.2 and cognitive accessibility guidance, so teams can point to standards.
Built on proven accessibility frameworks
How it works (3 steps)
Detect user / context
The SDK identifies user preferences, cognitive patterns and environmental context through declarative configuration and opt-in signals.
Select neuroinclusive pattern
Moonwhisk matches the context to appropriate cognitive accessibility patterns drawn from W3C COGA guidance and WCAG 2.2 success criteria.
Render variant + measure
Components render the appropriate variant and track engagement metrics, enabling continuous improvement of adaptive patterns.
ForEveryMind Movement
Making neuroinclusive the default across products, events and organisations
Moonwhisk Ltd
Builds the tooling and infrastructure
ForEveryMind
The movement and community arm
Future
Talks, partner pilots, certification
ForEveryMind is the movement to make neuroinclusive the default across products, events and organisations. Whilst Moonwhisk Ltd provides the technical infrastructure, ForEveryMind drives adoption through community engagement, education and standards advocacy.
This dual approach creates a distribution moat: companies adopt the SDK whilst the movement ensures long-term standardisation and industry-wide change.
Progress
Building momentum towards a neuroinclusive future
MVP under development
2025Core neuroadaptive SDK scheduled for 2025 release
Moonwhisk Labs micro-SaaS experiments
CurrentTesting adaptive components in real-world products
Academic alignment with cognitive accessibility guidance
OngoingBuilt on W3C COGA and WCAG 2.2 standards
Founder integrating accessibility and adaptive UX
ActiveActive implementation in personal tooling and client work
Stage: Pre-seed / Pre-revenue · Currently building product + movement
Founder
Built by a solo founder with lived experience of neurodivergence
Nathan Lord
Nathan Lord is a UK-based technologist and creative developer. He's spent over a decade building and shipping digital, operational and accessibility-sensitive solutions for real businesses across multiple sectors.
Moonwhisk is the infrastructure he wished existed: a way to make apps fit ADHD, autistic and mixed-neuro users by design — not as an afterthought. Drawing from lived experience and deep technical expertise, Nathan is building tools that bridge the gap between accessibility standards and practical implementation.
With a background in systems thinking, user experience and full-stack development, Nathan brings both the empathy to understand neurodivergent needs and the technical skill to solve them at scale.
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